Volvo Car Denmark has announced it will cease all sales of cars powered exclusively by petrol or diesel. Denmark is the second market where Volvo will focus on plug-in hybrid electric vehicles. This announcement marks a significant milestone in Volvo Cars' global strategy to become a fully electric car manufacturer by 2030.
Sarka Heina Vossova, CEO of Volvo Denmark, stated: “Volvo Cars has committed to becoming climate-neutral by 2040 and to becoming a fully electric car manufacturer, which is a significant milestone at this stage. In Denmark, we have already chosen to focus all sales on our plug-in hybrid models. We are doing this because the future will be electric and because Volvo Cars will be a leader in premium electric vehicles, and we are doing this because demand currently outstrips supply.”.
Denmark is the second market, after Norway, where Volvo has announced it will sell its rechargeable vehicles exclusively. Recharge is Volvo's name for its rechargeable cars, such as pure electric vehicles and plug-in hybrid electric vehicles.
The Danes have been much more inclined towards hybrid and electric vehicles compared to other European markets, and Volvo Denmark estimates this is due to the strength and continued growth of its charging infrastructure, with the country's national focus on sustainability and electrification, as well as special tax benefits for the purchase of electric hybrid vehicles and plug-in hybrids.
Despite the company's expectation of losing some customers, it anticipates an increase in orders of 25% next year, and expects to gradually phase out hybrid cars and rely on electric vehicles.
It is worth noting that Volvo Cars will launch its all-new electric SUVs later this year, and Sarka Hyina-Fuchsova believes the launch could give an additional boost to demand for electric cars, especially in the luxury car sector.
